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Brian Scherman is the founder of Iconic Sonic Design, setting standards in the world of sound design to help make the world a little more harmonious for us all.Over his 10 year career as an executive music producer, Brian led the creation of iconic sonic identities for Lexus, Virgin Hyperloop, Traeger Grills, and many others. As a sonic design expert, he has produced elegant systems of user interface sounds for Walmart, DirecTV, and Comcast Xfinity.He is the creator of the American Express Payment Sound, has created sonic logos for the Netflix series After School and Night School, and the co-creator of the Southwest Airlines theme and Sonic Logo.Brian is a world class presenter, facilitator, and relationship builder, trained at Apple in Cupertino. He has presented on stage for large audiences including C level executives on the role of sound in design and branding. His international audiences include NASA JPL, Swisscom, Ticketmaster, BMW Designworks, and Johnson & Johnson.He’s been a guest on several podcasts, including the inaugural episode of NYCxDesign’s “The Mic,” hosted by Debbie Millman, and presented at the hospitality conference LE Miami.He mixed and mastered many brand themes and sonic logos including AT&T, DisneyNOW, Lexus, American Express Centurion Lounges, the score to the documentary "Introducing, Selma Blair," and several bands and artists.As an artist, Brian creates lofi beats under the name Gold Ablaze and electronic pop under the name Mastronaut. He is a New England Conservatory trained saxophone player and performs with bands, artists, and DJs.